About

Matti Degueldre

I studied Graphic Design at the Sint-Lucas Institute. After starting up a light-installation collective with two friends Entre Chien Et Loup later to be named Nacht Collectief, I went to take on design assignments across the country, which I did for nearly two years.

I balanced my day job with personal creative work. Eventually, I got offers from more established agencies, so I decided to design for Showcase on a freelance basis. This allowed me to work on other cool projects, from emerging brands to current events.

My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.

For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn off everyday boredom and to be enveloped by a daydream come real. Ultimately, it’s about creating memorable experiences.